Enterprise UX case study (bonus).

Starship from lego blocks picture
Starship from lego blocks picture
Product designer tests implemented design solution. Photo by Ryan Yoo on Unsplash

In the previous series, we reviewed the whole UX process: ideation, validation and applying of experience design methods. All this was for the redesign of the EPAM’s time-off management system — Vacation portal.

The first part — ‘Value of the design artefacts and how to make Personas work’, the second — ‘Problem statement, Value Proposition Canvas and Hypotheses’, the third—Customer Journey Map, Flows and IA.

Based on the solid research foundations, the designer could make prototypes, iterating from lo-fi to hi-fi, deliver working design solution and ready to implement it with developers.

The risks of…


Enterprise UX case study (part 3).

lego picture, showing collaboration
lego picture, showing collaboration
Photo by Vlad Hilitanu on Unsplash

This is the third article about crafting UX artefacts to the need of the product. We continue discovering the redesign of the EPAM’s time-off management system — Vacation portal. The first part—‘Value of the design artefacts and how to make Personas work’, the second — ‘Problem statement, Value Proposition Canvas and Hypotheses’.

Let’s discuss some practical aspects of creating CJM.

Customer Journey Map (CJM) is an approach to systemize and visualize the travel a user takes to get a beneficial outcome in the product.

As you can see, I treat it wider than a…


Enterprise UX case study (part 2).

Photo by Ben on Unsplash

This is the second part about crafting UX artefacts to the need of the product. I continue the story about the redesign of the EPAM’s time-off management system—Vacation portal. The first part is “Value of the UX or how to make Personas work”.

As a result of our work with Personas, we get acknowledged with our users and their problems. That being said, the artefacts are secondary, the understanding is the main target.

What to do next?

In the process of the research, I got a lot of unstructured information about product issues from…


UX for enterprise: case study (part 1).

Lego blocks picture
Lego blocks picture
Photo by Xavi Cabrera on Unsplash

There is an omnipresent complaint from designers: managers do not see the value of the user experience (UX) design deliverables.

Why?

You could say—because of differences between the manager’s expectations and the real designer's work. We, as designers are making almost impossible things in UX, but ‘they’ do not understand ‘us’.

Sometimes managers measure the quality of the design work in mockups. In difficult cases, by the number of mockups. We are not talking here about such an attitude.

But what if managers do not see the merit of UX design… Because a…


Tight deadlines, no research, hard stakeholders. But there is a way out.

A calm designer before the open fire) picture
A calm designer before the open fire) picture
Photo by Adam Wilson on Unsplash

Imagine the situation — you are the team-of-one digital designer, a crew is all-new. You are starting something big — a new product, redesign, an important feature, etc. You need to deliver, management wants production-ready screens.

You start today and the result is awaited tomorrow.

Feels like a fire is going closer to you.

Sure, better not get into the fire, but if it happened, what to do?

Few designers are in rapture. There is a chance to show all skills they have got in the courses, implement all the tools, that's cool!

A huge part of digital designers will…


Keanu Reeves in The Matrix. Warner Bros/Village Roadshow Pictures
Keanu Reeves in The Matrix. Warner Bros/Village Roadshow Pictures
Keanu Reeves in The Matrix. Warner Bros/Village Roadshow Pictures

This article is my personal opinion to popular concerns of the digital product designers in the nearest future (~ 5 years).

#1: Designers could be replaced by algorithms

I doubt it. The current level of progress will not allow replicating even a similarity of a junior UI designer in the next five years. Existing technology can only partially automate a number of designer functions (selection of colours, fonts, constructing screens on a given template, batch operations for similar tasks, help with obvious errors, etc.). But tech can not replace a designer: functions performed by the digital product designer are too complex.

Furthermore, we have too few (if…


Photo by Radu Marcusu on Unsplash

It is not only about a book, but I will recommend a very good one in the end.

The title sounds a bit tricky, and you could feel it. We like to follow the pattern for education — you need knowledge, so you need to read. This universally true, isn`t it?

Well, we`ll see.

Everything you are going to read is based on my personal experience.

I am not a guru and do not want to teach anyone. This text aimed to provide a short guide on what to do to improve the user interface drawing skills for junior designers.

#1: I need to study all art books, know classics like Tschichold, Itten, etc. Without this, it is hard to design anything good.


A reference guide for design decisions

Photo courtesy of Jon Jablonski

It is a basic book, but do you remember the base?

I have already known Jon`s webpage “Laws of UX” and used all these laws in practice as an enterprise experience designer. But the curiosity — what could be added to common knowledge — has won.

And I could say, that Jon has done a very good job as the author of the base book for designers.

Sure, if you are only starting the way of the digital designer, everything in this book will be eye-opening to you.

But even if you are an…

Aleksei Golovach

Digital product designer

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